Focus on the main hypothesis.
Applying product methodologies, conducting CusDev, creating prototypes and selling landing pages, shaping product design, developing MVP on low-code, and testing hypotheses through digital advertising campaigns.

⭐Why Bad Idea?

Let's chat!
Consulting on the creation of digital services
for startups, businesses and investors.

Our services

Marketing research
We conduct in-depth interviews, check the demand for your business idea, and verify customer problems that your product can solve. Typically, interviewees are the first warm leads.
  • Customer journey map
  • In-depth interviews
  • Market research
Product consulting
From an idea — to a complete business concept.
We will build a product development strategy, prioritize the backlog, find holes in the unit economy and draw up a financial model, calculate the market size and arrange a Pitch Deck.
  • Business concept development
  • Product monetization and financial model
  • Project packaging for investor
Mentoring & Knowledge sharing
In our hands-on workshops, employees turn into entrepreneurs. We train frameworks for rapid hypothesis testing, identifying customer needs and choosing the right metrics to assess future business success.
Innovation management in the company
  • Customer Development & JTBD (including international markets)
  • Design Thinking
  • Lean Startup
    Digital/IT production
    • UX-UI interfaces
    • Fast clickable prototype - to quickly check demand or sell to an investor
    • MVP development
    • Team cherry picking for the projet
    Focus on a specific market
    and getting the first paying customers
    to raise the next funding round
    What will we help you with
    • We will conduct an express audit of the current state of the startup
    • We will form development zones that require elaboration, we will offer tools and frameworks
    • Let's test hypotheses together
    • We will allocate the MVP of your product to your budget, outline the limitations
    • We will prepare a cool pitchdeck for the investor
    • We organize the work of your product team
    • We will recommend the necessary materials / lectures / courses for self-realization or the necessary specialists
    • Let's dive into the business problem and give an estimate of the feasibility of implementation
    • We will conduct a market and competitor research, form a map of risks and opportunities
    • We will form a project plan for launching a digital service, with an estimate of the timing and budgets of each stage
    • We will help with the preparation of a presentation for the protection of the project and investments from the management
    • We will provide support for the implementation or implementation of your business tasks by our resources
    • We will conduct a comprehensive duedil of an investment portfolio or a specific startup
    • We will conduct market research for specific niches and industries
    • We will analyze the M&A venture capital market, form an assessment of the potential, and highlight the risks
    • We will form a team or find missing founders
    • We will prepare recommendations for the development of a startup, test hypotheses
    Decommissioned property marketplace
    We created IT solution for the written off property sale.
    First it was sold to the employees, and then — to the external market
    DataHub of the Ministry of Education of the Russian Federation
    Building a Data Hub and a recommendation module based on machine learning algorithms within the "Element" educational marketplace
    BigData marketing platform for Aeroflot
    We build a unique 360 customer profile, dynamic segmentation models and Life Time Value for targeted marketing
    What our clients say
    Yes, yes, these are real reviews
    Wilfred Ruijsch
    Enterprise solutions project director in Insolar
    The biggest win of the workshops was the cross-functional alignment within our team. Really helped us becoming more down to earth, focused on selling a sellable product in the here and now, vs thinking about a future 'spaceships'.
    Well prepared. Showed our blind spots. Real world examples helped.
    Alexander Karandin
    The BadIdea team was able to dive into the essence of the product in a short time, understand the problems of the construction industry and develop a product strategy, prototype and take part in joint meetings with customers and investors. I believe that the success achieved in creating the product, we are in many respects grateful to the BadIdea team.
    Speaking and sharing knowledge
    Rapid prototyping and low-code tools to speed up hypothesis testing
    Peach in front of potential clients and investors of corporate startup Datascience Workspace
    Positive Hack Days
    Intellectual Property protection when working with data
    EdCrunch (Tomsk)
    Data-Driven Governance and the Creation of a Digital Learning Environment
    Russia Tech Week
    Application of a unified machine learning platform for solving problems of metallurgy, electric power industry, financial sector, aviation and gaming industries
    From startups to corporations:
    dozens of clients have trusted us

    Tell us about your project
    Fill out the application
    or write to Telegram @donrava